Quarter of Shoppers See BOPIS as More Secure Than Home Delivery, Says Coresight
Some 23 percent of U.S. shoppers use a buy online, pick up in store (BOPIS) service because it's more secure than having products delivered at home, said Coresight Monday, citing a January National Retail Federation survey of 3,002 U.S. consumers…
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18 and older. Though the leading driver for BOPIS by a wide margin (64 percent) is to save money on shipping costs (see 1907030023), respondents also said they needed items right away (37 percent), received a discount or promotion to try BOPIS (36 percent), had to visit the store anyway (31 percent) and to see the product in person (20 percent).