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Verance Joins AWARN Alliance, Says Its Watermark Enables Alerting on All Connected TVs

Verance joined the Advanced Warning and Response Network Alliance. The company's Aspect watermark platform enables the metadata and “triggers” needed for advanced emergency alerting to reach all connected TVs “across all distribution paths,” including ATSC 3.0 and 1.0 receivers, plus…

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pay TV and over-the-top services, it said Thursday.