International Trade Today is a Warren News publication.

New York-Based Online Electronics Retailer Rebrands as Superstore With BOPIS, Free Tech Consults

Forty-seven-year-old B&H Photo, a high-volume CE online retailer -- which started as a pre-internet mail order business focused on photography gear -- has re-invented itself again. The retailer’s lone retail store, in midtown Manhattan, is now a “superstore,” the company…

Sign up for a free preview to unlock the rest of this article

If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.

boasted in a Monday news release, touting 400,000 in-stock computers, mobile, video, home entertainment, audio, drones, smart home, gaming and other consumer tech. Mirroring services offered by big box retailers such as Target and Best Buy, B&H is pushing a buy online, pick up in store service Monday through Friday, for up to an hour after the store's closing time: 7 p.m. Monday-Thursday, 1 p.m. Friday and 6 p.m. Sunday. Customers can also pick up items purchased online an hour before the store opens at 9 a.m., it said. B&H, rebranded as B&H SuperStore, is also pushing its new in-store “tech corner.” Customers can make one-on-one appointments to learn about the gear they own, for free, it said. It also promoted its Payboo credit card: U.S. customers paying by Payboo are instantly credited back the equivalent of sales tax paid.