Trump Administration Partners With Ad Council, Broadcasters on Coronavirus PSAs
President Donald Trump’s administration is partnering with the Ad Council, broadcasters and digital platforms to air public service announcements to urge social distancing and personal hygiene practices in response to the COVID-19 pandemic. FCC Chairman Ajit Pai has urged broadcasters…
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to air PSAs featuring celebrities plugging social distancing (see 2003170068). Pai has also urged broadcasters to work with MVPDs to avoid retransmission consent-related service disruptions during the next 60 days, something that has support from some broadcasters and MVPDs (see 2003180036). Surgeon General Jerome Adams, National Institute of Allergy and Infectious Diseases Director Anthony Fauci, White House Coronavirus Response Coordinator Debbie Birx and first lady Melania Trump will appear in the PSAs, the White House said Wednesday. ABC, iHeartMedia, NBCUniversal and ViacomCBS will be running PSAs coordinated with the Center for Disease Control and Prevention and Department of Health and Human Services, the White House said.