WiSA Stepping Up D2C Awareness Campaign for Member Brands
The Wireless Speaker and Audio Association is rolling out more campaigns in its transition from a technology and certification provider to a “consumer-facing" organization. It expects to reach 100,000 website visitors in Q3, it said Monday. WiSA's goal is to…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
draw 250,000 customers to the website by Black Friday to help members drive holiday marketing programs and spur adoption of the WiSA standard globally, it said. The WiSA site links visitors to the branded sites and shows them where to buy WiSA members’ audio and video products, it said. This year, 44% of visitors have clicked “learn more” or “buy now” to be directed to a member’s landing page, it said.