CTA Urges FTC to Go Slow on Imposing New 'Made in USA' Label Rules
The Consumer Technology Association has “a keen interest” in keeping the market free of deceptive “Made in USA” (MUSA) marketing claims “about any aspect of the products and services that consumers use,” it said in comments posted Sept. 15 in…
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docket FTC-2020-0056. A rule barring deceptive MUSA labels without first reassessing “consumer perception evidence is to put the cart before the horse,” the association said. The FTC hasn’t done a comprehensive consumer perception study since the 1990s, and “forging ahead” with the rules without new research “raises an impossible situation for many U.S. manufacturers,” CTA said: Some components, “at least in the short term, can only be made internationally,” it said. The rule also would be “counterproductive” to promoting and expanding American manufacturing. The FTC proposed rule would strengthen the agency’s authority to impose penalties for MUSA labeling violations and apply those rules to online advertising and marketing materials (see 2006230049)