Scripps Says Ion Deal Will Give It 39% Reach With UHF Discount
E.W. Scripps' proposed $2.65 billion purchase of Ion (see 2009240044) will let New Scripps reach 73% of U.S. TV households without the UHF discount, and 39% with the discount, Scripps emailed us Friday. It said New Scripps will operate 107…
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stations in 76 markets but didn't specify what 23 stations are to be sold. The buyer also won't yet identify the acquirer of those outlets that are being shed. Thirty-nine percent is the current FCC limit on the portion of TV households one company can reach through its stations.