Spotify Buying Podcast Ad-Inserter From Graham Megaphone for $235M
Graham Holdings agreed to sell its Megaphone podcast hosting and ad-insertion company to Spotify for $235 million, it said Tuesday. At the end of Q3, Spotify had 1.9 million podcasts on the platform, up from over 1.5 million in Q2,…
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said an October shareholder letter. Twenty-two percent of Spotify’s monthly active users engaged with podcast content last quarter, up 21% sequentially. Megaphone provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners.