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Filmmaker Mode Added

Hisense Headlines 2021 TV Lineup With 75-Inch Dual-Cell, 8K Models

A Dual-Cell ULED TV and 8K Roku TV highlighted Hisense’s 2021 TV launch Wednesday. The flagship U9DG, which uses quantum dot technology, is the first Dual-Cell TV in the U.S., giving 40 times the contrast of a conventional LED TV, said a spokesperson. The design layers a luminance control panel behind a 4K panel to manage grayscale and color more precisely, said the company.

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Specifications of the U9DG 75-inch Android TV, due in summer at $3,499, include 2 million dimming zones, 1,000-nit peak brightness, a static contrast ratio of 150,000:1 and dynamic contrast ratio of 2,000,000:1. The wireless speaker and audio-ready TV has Dolby Vision IQ, Dolby Atmos from the TV speakers; HDR10+, HDR10 and hybrid log-gamma HDR; Imax Enhanced, variable refresh rate, Filmmaker Mode, FreeSync Premium and enhanced audio return channel (eARC). Voice control via Google Assistant is built into the TV. The UHD Alliance landed Hisense as a Filmmaker Mode backer in the fall (see 2009300044).

The 75-inch U800GR 8K model is a Roku TV ($3,100, summer), also with quantum dot ULED technology. It has up to 1,000 nit peak brightness, a native 120 Hz panel and up to 180 local dimming zones. An 8K upscaler analyzes pictures frame by frame, automatically adjusting pixels, said the company. The set has AirPlay 2 for direct streaming of content from an iPhone or Mac, and customers can control entertainment by voice via Siri through HomeKit, Google Assistant or Amazon Alexa. It also comes with a Roku voice remote with a private listening feature.

The U8G Series, available this month, includes 55-inch ($949) and 65-inch ($1,299) models with Dolby Vision IQ, Dolby Atmos, a 10,000:1 contrast ratio, 360 full-array local dimming zones and 1,500 nit peak brightness. They offer Filmmaker Mode and Imax enhanced modes and include HDR10+ and HDR10. Both are WiSA-ready and have FreeSync Premium. Voice control is enabled by in-bezel mics; users can use the Android TVs as smart home hubs, said the company.

The U7G series of Hisense Android TVs, formerly the H8 series, is geared to gamers with higher refresh rates. Available in 55- ($749), 65- ($949) and 75-inch ($1,399) screen sizes, the TVs include a game mode that recognizes gaming sequences and automatically optimizes display settings. The sets’ low-latency mode, FreeSync Premium and variable refresh rate are said to provide “fluid game play” by minimizing input lag, screen jitter and frame tearing. Game players will experience instant response times, minimal motion blur and halo effects, and immersive surround sound, Hisense said. The U7G series has the same HDR array as the higher end models, plus Dolby Atmos, eARC and WiSA-ready technology.

The entry-level A6G Series, available now, starts at $299 for the 43-incher, going up to $849 for a 75-inch model. Similar models are available in the R6 and R7 series with Roku and Hisense’s VIDAA smart TV platforms, said the company. A new 120-inch short-throw laser projector, the L5F, is available now at $4,999.