Network Affiliates Seek Clarification of Foreign-Content ID Rules
The FCC should make clear that the foreign sponsorship ID rules adopted 4-0 in April (see 2104220074) don't apply to standard advertising sales by local stations, regardless of ad length, said ABC, CBS, Fox and NBC affiliates in a docket…
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20-299 clarification request Monday. They said the lack of definition of "traditional short-form advertising" in the foreign sponsorship order means common forms of broadcast advertising could be subject to the rules, even though contrary to FCC intent.