Comments Due Sept. 2 on Foreign Sponsorship ID
Comments are due Sept. 2, replies Sept. 17, on a petition by the ABC, CBS, NBC and Fox network affiliate groups for clarification of new sponsorship Identification rules for programming from foreign governments, said a public notice Tuesday in docket…
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20-299. The FCC’s reference to “traditional short-form advertising” has “caused confusion” among broadcasters, the petition said. The affiliate groups want clarification the rules “do not apply when a station ‘sells time to advertisers in the normal course of business,' in contrast to when it leases airtime on the station,” the PN said. Commenters should provide “objective criteria” on how to differentiate between those situations, the PN said. “Commenters are encouraged to articulate specific characteristics that might distinguish what they consider to be advertising from a lease of airtime."