Target Making Thanksgiving Store Closings Permanent, Says Report
Target will no longer open its stores on Thanksgiving Day, cementing a trend in the making for several years (see 1711060051) when the retailer joined other big box merchants bowing to customer and employee pressure to reduce shopping hours and…
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even close for the holiday, the Associated Press reported Monday. The report said a temporary Thanksgiving Day closure last year (see 2007270038) due to the COVID-19 pandemic would be the retailer's “new standard,” citing a memo to employees from Target CEO Brian Cornell. In 2017 (see 1711060051), Target opened stores at 6 p.m. on Thanksgiving, closed at midnight and reopened at 6 a.m. on Black Friday. The rise of online shopping has cut the pressure on stores to be open on holidays. Last year, Adobe tracked Thanksgiving Day online sales at over $5 billion, up 21.5% from 2019 (see 2101060049). Cyber Monday sales last year were $10.8 billion, an e-commerce record. Target didn't comment.