VMVPD Users Watch More Over the Top: Comscore
Households subscribing to virtual MVPDs are “super users” of over-the-top video, blogged Comscore Tuesday. About 26% of vMVPD households consuming linear TV content via a vMVPD over the past year stream video at levels “much higher than typical OTT households,”…
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said Eric Bratten, director-brand generation, saying vMVPD households stream seven OTT services in a typical month vs. five for the average OTT household.