Target Launches Logo Program to Highlight Products That Help Reduce Waste
A new Target logo will indicate products are refillable, reusable or compostable, made from recycled content, or made from materials that reduce the use of plastic, said the retailer Wednesday. The Target Zero initiative is in response to growing customer…
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interest in products that help reduce waste, it said. Electronics brands weren’t included in the initial list of categories in the program. Target cited Burt’s Bees, which is using metal tins for its lip balms that are recyclable and made without single-use plastics. A Target goal is to have 100% of its private-label products' plastic packaging recyclable, compostable or reusable by 2025.