Urban One's Liggins Lobbies Starks Against Geotargeted Radio
Urban One CEO Alfred Liggins initially supported geotargeted radio tech but began opposing it after becoming more informed, he told FCC Commissioner Geoffrey Starks in a call Tuesday, said an ex parte filing posted Friday in docket 20-401. FCC authorization…
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of the tech “would hurt minority broadcasters, including Radio One, and further enrich advertising companies” and GeoBroadcast Solutions, which plans to market the tech to broadcasters. “Urban One’s view is that minority businesses or other businesses advertising on Radio One stations do not face a barrier in reaching a broader audience,” the filing said.