NRF Expects Record Halloween Spending of $10.6B
Participation in Halloween activities will return to pre-COVID-19 pandemic levels, with 69% of consumers planning to celebrate the holiday this year, vs. 65% in 2021 and comparable to 68% in 2019, said a Monday survey from the National Retail Federation…
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and Prosper Insights & Analytics. Total Halloween spending is expected to reach a record $10.6 billion, up from a record $10.1 billion last year. “Social media is playing an increasingly important role in consumer behavior, and Halloween is no different,” Prosper Insights Executive Vice President-Strategy Phil Rist said. Consumers under 25 will look to platforms like Instagram and TikTok for costume inspiration, he said.