Walmart Woos Holiday Shoppers With Thanksgiving Meal 'at Last Year's Price'
To counter high food inflation, Walmart is offering “this year’s Thanksgiving meal at last year’s price,” blogged John Laney, executive vice president-food, Thursday. Featured items including turkey, ham, potatoes and pumpkin pie have been priced to ensure that “the price…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
for the same basket of items does not cost more than it did last year,” Laney said. The comparison is based on the average price charged for featured items Nov. 1-Dec. 26 last year vs. Walmart’s national or highest regional price to be charged when buying “the entire assortment of the same items” during the same span this year, he said. Laney highlighted Generation Z customers as “first-time turkey buyers this season,” saying Walmart broadened its assortment to meet their needs, including “easy, convenient meal options."