Automated Checkout Tech Is There, but Consumer Awareness Low: EMarketer
The tight labor market could push retail closers to automated checkout, but “the question is no longer when the checkout tech will be ready, but when customers will be ready to use it,” said eMarketer Monday. Three-fourths of U.S. adults…
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haven't used or heard of the technology, it said. Amazon is ahead of the curve with cashierless “just-walk-out” checkout technology, rolling it out in its own stores and those of other retailers, said eMarketer Tuesday, but just 14% of U.S. adults regularly use mobile scan-and-go or just-walk-out payment methods. Some 21% of 18- to-34-year-olds use it vs. 6% of those 55-65 and 16% of consumers 35-54, it said.