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Amazon, Best Buy Go After 50-Inch Smart TV Customer With $249 Fire TVs

Amazon pumped up its own brands with early Black Friday sales, it said Monday, pushing Alexa-enabled devices at up to 70% discounts, Ring devices at 60% off and half off Amazon Fire TV 4K TVs and sticks. The 75-inch Amazon…

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Omni Fire TV was selling for $749 at Amazon Monday and $859 at Bestbuy.com. The 50-inch 4-Series Fire TV was $249 Monday, both at Amazon and Best Buy, which showed it at a $220 discount with 30 free days of FuboTV, three months of Apple TV+ and a four-month free trial to Amazon Music Unlimited thrown in. The deals list the 50-inch Fire TVs at $50 under Vizio’s V-Series 50-inch SmartCast TV, a top-selling 50-inch loss leader Vizio has used for much of the year to build up the active user account base for its WatchFree+ service (see 2205130032).