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Ohio Class Action Alleges P&G Engages in ‘Continuous’ TCPA Violations

Procter & Gamble engages “in unsolicited and continuous text messaging practices” in support of its Oral-B brand, even after consumers opt out of P&G’s solicitations, alleged plaintiff Olukemi Adewole’s Telephone Consumer Protection Act class action Thursday (docket 1:23-cv-00336) in U.S.…

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District Court for Southern Ohio in Cincinnati. Adewole is among the millions of consumers who listed their phone numbers on the national do not call registry, it said. She listed her number on the DNC registry in March 2018, but she nevertheless received numerous text messages from P&G or from others on P&G’s behalf, it said. It’s “simple” for companies to avoid text-messaging numbers listed on the DNC registry by “easily and inexpensively” scrubbing their contact lists against the DNC database, said the complaint. Despite “expressly informing” P&G she didn’t wish to continue receiving text-message solicitations, Adewole continued receiving them anyway, it said. She alleges P&G “sent a significant number of unwanted and illegal advertising and/or telemarketing text messages” to thousands of other people in the U.S. who either registered their phone numbers with the DNC registry or “expressly asked P&G to stop,” it said. P&G didn’t comment Friday.