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Arcadia Markets Renewable Energy Programs via ‘Illegal Telemarketing,’ Alleges Suit

Arcadia Power is engaged in a “scheme” to lure Massachusetts consumers “to subscribe to renewable energy programs through illegal telemarketing activities,” in violation of the Telephone Consumer Protection Act, the Massachusetts Telephone Solicitation Act and the Massachusetts Consumer Protection Act,…

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alleged plaintiff Robert Doane’s complaint Wednesday (docket 1:23-cv-11679) in U.S. District Court for Massachusetts in Boston. In its programs to enroll new residential customers, Arcadia “repeatedly, harassingly, deceptively, and illegally placed hundreds of thousands of calls to Massachusetts consumers,” said the complaint. It uses prerecorded messages, caller-ID spoofing and automatic telephone dialing systems, it said. During its telemarketing calls, Arcadia “falsely represents” that it’s working for the customer’s utility provider, and is making a verification call, “as opposed to cold calling -- which is in fact what it is doing,” it said. Due to its “unlawful business practices,” Arcadia has and continues to be “the subject of numerous consumer complaints,” it said. The complaint alleges plaintiff Doane received “scores” of unwanted calls from Arcadia during 2022.