Dental Services Firm Fails to Honor Do Not Text Requests, Says Class Action
Plaintiff Radley Bradford, a Houston resident, brought suit Friday against defendant Brident Dental Services to stop it from violating the Telephone Consumer Protection Act by sending text messages to consumers “after specifically opting out of receiving further phone communications,” said…
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Bradford’s class action (docket 4:23-cv-03460) in U.S. District Court for Southern Texas in Houston. Bradford also seeks injunctive and monetary relief “for all persons injured” by Brident’s conduct, it said. Bradford listed his cellphone number on the national do not call registry in March 2019, said his class action. Brident nevertheless sent him a text message solicitation Jan. 16 from the “shortcode” 86528, it said. When Bradford replied “stop” to opt out of future texts, he “immediately received a confirmation text message that his stop request was received,” and that his phone number would be added to Brident’s internal do not text list, it said. But months later, Brident’s text messaging resumed and persisted, said his complaint. He estimates he received at least 18 text-message solicitations from Brident between July 7 and Sept. 8, it said. The unwanted text-message solicitations harmed Bradford “in the form of annoyance, nuisance, and invasion of privacy, and disturbed the use and enjoyment of his phone,” it said. His class action seeks to stop Brident from violating the TCPA “by failing to maintain adequate policies and procedures for maintaining and honoring do not call requests,” plus an award of statutory damages to the members of his proposed class.