Review Board Upholds Verizon Complaints Against Mint Mobile
A Better Business Bureau National Advertising Review Board panel recommended Thursday that Mint Mobile change some of its ads and promotions in response to a Verizon complaint. In ads for Mint’s $15 monthly promotional plan for unlimited service, “it failed…
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to consistently, clearly and conspicuously disclose that consumers are required to prepay the entire $45 for three months of service,” the panel found. Moreover, Mint should discontinue a claim “that it ‘cut out the cost of retail service and passed those sweet savings directly to you’ because it did not provide evidence demonstrating that it ‘passes along’ any cost savings to consumers,” the panel said. It found fault with some of Mint’s claims on social media against Verizon. Mint said it would comply with the panel’s recommendations, "although it disagrees with the panel’s recommendation regarding certain social media ... claims," the release said.