All-In Video Pricing 'Uninformative,' Cable Interests Tell Media Bureau
Making cable operators provide an "all-in" price in ads and promotional materials "would be intrusive and uninformative," according to cable interests. In a docket 23-203 filing last week recapping a meeting with FCC Media Bureau Chief Holly Saurer, NCTA, Comcast,…
Sign up for a free preview to unlock the rest of this article
If your job depends on informed compliance, you need International Trade Today. Delivered every business day and available any time online, only International Trade Today helps you stay current on the increasingly complex international trade regulatory environment.
Charter and Cox said fees vary from region to region. In addition, they said all-in pricing would necessitate geo-targeting advertised prices, "which is highly impractical [and] technically challenging," or that the ads and promos would have to reflect a wide range of fees that might not apply and would be of little use to consumers. They said any all-in price requirement should let cable operators exclude fees that vary based on location, as long as operators include a statement in the ad that refers to those fees and indicates the amount depends on the customer's location. The FCC's all-in price proposal also should exclude fees that are variable for each subscriber and government-imposed taxes and fees, the cabers said.