Smartphone Shipments Up Amid Continuing Questions: IDC
Global smartphone shipments increased 6.5% year over year to 285.4 million units in Q2, IDC said Monday. While that marks the fourth consecutive quarter of shipment growth “and builds the momentum towards the expected recovery this year, demand has yet…
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to come around in full and remains challenged in many markets,” IDC said. Samsung led with an 18.9% market share, down from 20% a year ago. Apple was second at 15.8%, down from 16.6%. China’s Xiaomi was third at 14.8%, up from 12.4% a year ago. Nabila Popal, research director with IDC's Worldwide Tracker team, noted that prices are increasing, as is buzz about generative AI smartphones. “As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese [manufacturers] are increasing shipments in the low end in an attempt to capture volume share amidst weak demand,” Popal said.