IDC Expects GenAI Handsets Will See Significant Growth Through 2028
Generative AI (GenAI) smartphone shipments are expected to grow 363.6% year over year in 2024 to 234.2 million handsets, or 19% of the smartphone market, IDC said Tuesday. Growth is expected to continue at a compound annual rate of 78.4%…
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through 2028. "GenAI smartphones are inevitable and look to be the next big thing the industry has to offer consumers," said Anthony Scarsella, IDC research director-mobile phones. “Despite the challenges of elongated refresh cycles and macroeconomic uncertainties, GenAI capabilities on the smartphone will drive upgrades and represent a significant opportunity for both vendors and application developers alike,” IDC said.