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Calif. Privacy Protection Agency Releases First Annual Report

The California Privacy Protection Agency (CPPA) on Tuesday released its first annual report, offering an overview of what it has accomplished since voters established it in November 2020.

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According to the report, 48% of consumer complaints involve the collection, storage, use or sharing of personal information, 57% are about the right to delete data and 42% involve opt-out of sale or sharing rights.

"We never lost our focus, which is to ensure Californians' privacy rights are strong," said Ashkan Soltani, departing executive director of the CPPA. "We've worked to harmonize privacy laws with other states and learned from data protection authorities around the world."

In the almost four years since it was created, “the Agency has undertaken a diverse array of initiatives -- drafting and implementing key regulations, securing enforcement actions, and launching a statewide public education campaign, among others,” said Jennifer Urban, board chair.

“This is a robust public response because consumers typically turn to a regulator only after exhausting efforts to resolve concerns with a business,” the report said. The Enforcement Division does not represent individuals or resolve individual disputes, but it "uses complaints to inform enforcement priorities, identify targets and spot trends.”