NAI Members Must Confirm No Ties to DOJ’s Countries of Concern
The Network Advertising Initiative will require members to confirm they don’t have ties to countries of concern as defined under DOJ’s global data transfer rule, starting in 2026, NAI said Wednesday.
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NAI said its “membership agreement will incorporate new representations and warranties affirming that NAI members do not have those ties to a country of concern and are thus not covered persons under the DOJ Rule.”
NAI said it’s also updating its Privacy Review Program next year “to confirm member adherence to those representations and warranties.”