Google plans to file at the FCC Monday data on new research about the FCC’s proposed vacant channel rule, which would guarantee white spaces spectrum nationwide, Alan Norman, principal access strategy at Google, told us. Norman doubts TV white spaces spectrum will be widely used for accessing the Internet for several more years, he said. But the research looked at five markets, saying with the rule only 0.01 percent of low-power TV stations and 0.51 percent of translator stations may have to make adjustments, such as channel sharing, to continue to reach their viewers.
Google plans to file at the FCC Monday data on new research about the FCC’s proposed vacant channel rule, which would guarantee white spaces spectrum nationwide, Alan Norman, principal access strategy at Google, told us. Norman doubts TV white spaces spectrum will be widely used for accessing the Internet for several more years, he said. But the research looked at five markets, saying with the rule only 0.01 percent of low-power TV stations and 0.51 percent of translator stations may have to make adjustments, such as channel sharing, to continue to reach their viewers.
Google plans to file at the FCC Monday data on new research about the FCC’s proposed vacant channel rule, which would guarantee white spaces spectrum nationwide, Alan Norman, principal access strategy at Google, told us. Norman doubts TV white spaces spectrum will be widely used for accessing the Internet for several more years, he said. But the research looked at five markets, saying with the rule only 0.01 percent of low-power TV stations and 0.51 percent of translator stations may have to make adjustments, such as channel sharing, to continue to reach their viewers.
House Communications Subcommittee Chairman Greg Walden, R-Ore., wants to change the nature of the Senate’s Mobile Now spectrum package. The legislation may advance into law by year’s end but likely not before House lawmakers attempt to “upgrade” the provisions in various ways, Walden said Wednesday during a Bloomberg Government webinar on spectrum policy.
House Communications Subcommittee Chairman Greg Walden, R-Ore., wants to change the nature of the Senate’s Mobile Now spectrum package. The legislation may advance into law by year’s end but likely not before House lawmakers attempt to “upgrade” the provisions in various ways, Walden said Wednesday during a Bloomberg Government webinar on spectrum policy.
Millennials are the key to future-proofing for BMW and other luxury car brands, BMW North America CEO Ludwig Willisch told the 2016 Automotive Forum in New York Tuesday. But millennials no longer define luxury exclusively by “comfort, features and sporty handling,” he said, seeking technology, connectivity and sustainability. But “technology must be humanized to resonate,” he said. A car packed with the latest technology “means very little to them unless that technology supports their lifestyle,” he said. They also want their world to be “customized for them,” said Willisch of millennials. “None of what they own should be generic or predefined." He cited Coca-Cola’s marketing strategy to make soda cans with different names on them. Millennials also want the products they own to be discovered, “not dictated,” he said. BMW has an alliance with GoPro through an integrated app that allows a driver to use a camera through vehicle controls, Willisch said, an example of meeting millennials on their terms. BMW Connected Drive allows drivers to lock their doors with a smartphone app. BMW is also targeting urban millennial drivers who can’t afford or don’t want to own a BMW at this stage of their lives with mobility solutions through a global effort, Willisch said. That includes a parking app that “takes the hassle out of finding a parking space.” Joe Eberhardt, CEO, Jaguar and Land Rover, said connectivity is a requirement in the luxury market, citing the company’s collaboration with Intel to develop next-gen digital vehicle prototypes that connect the car, mobile devices and the cloud. Connectivity isn’t just a hot button for millennials but is “a requirement in the luxury market” today, he said.
Millennials are the key to future-proofing for BMW and other luxury car brands, BMW North America CEO Ludwig Willisch told the 2016 Automotive Forum in New York Tuesday. Celebrating BMW’s 100th birthday, Willisch said the company reached that milestone by anticipating customer needs. “Millennials are the future of our industry,” he said on a panel.
AM broadcasters, engineers, professional sports teams and associations don’t agree on whether the FCC should alter some protections that prevent Class B, C and D radio stations from interfering with the more powerful Class A stations, in comments filed in docket 13-249 in response to a Further NPRM and notice of inquiry on AM revitalization. Dual-band broadcasters also opposed an FCC proposal to require them to surrender one of their licenses, and NAB and the Society of Broadcast Engineers argued the proceedings should focus on reducing the growing interference from unlicensed devices rather than changing power levels in the AM band. It’s “discouraging” that the FCC “seems content to allow the ambient noise levels in the AM broadcast band” to continue to increase and accepts “the deteriorating RF environment as a given,” SBE said.
Millennials are the key to future-proofing for BMW and other luxury car brands, BMW North America CEO Ludwig Willisch told the 2016 Automotive Forum in New York Tuesday. Celebrating BMW’s 100th birthday, Willisch said the company reached that milestone by anticipating customer needs. “Millennials are the future of our industry,” he said on a panel.
The video bundle either has long legs or is on its last legs, speakers said Monday at an FCC-hosted workshop on the state of the video market.