SAN JOSE -- Unified online systems for buying ads in any medium and monitoring their performance will transform Madison Avenue by cutting costs, smashing walls in agencies, drawing small clients and putting at all advertisers’ fingertips more and better data for comparing their returns on investment by medium than ever. Executives at Kelsey Group’s Drilling Down on Local conference here late Tues. called that vision almost as challenging to reach as it is certain. “That has to get here and it will get here,” creating a “sea change the next 3-5 years,” said CEO Shawn Riegsecker of interactive media planning buying firm Centro/Integrent.
SAN JOSE -- Unified online systems for buying ads in any medium and monitoring their performance will transform Madison Avenue by cutting costs, smashing walls in agencies, drawing small clients and putting at all advertisers’ fingertips more and better data for comparing their returns on investment by medium than ever. Executives at Kelsey Group’s Drilling Down on Local conference here late Tues. called that vision almost as challenging to reach as it is certain. “That has to get here and it will get here,” creating a “sea change the next 3-5 years,” said CEO Shawn Riegsecker of interactive media planning buying firm Centro/Integrent.
After years of laboring in the industrial and bioinstrumentation markets, lasers are being repositioned as light sources for rear-projection TVs, said executives polled by Consumer Electronics Daily. Cost remains a major barrier to mainstream commercialization, but if lasers achieve can price parity with the incumbent UHP lamps at around $100 per device, volume production could begin within 2-3 years, said Colin Seaton, new business dir. at laser developer Coherent.
More than 4 million people visited CBS free streaming coverage of the NCAA basketball tournament over the weekend, CBS said. The firm said more than 14 live video streams were served the first 4 days of the tournament. CBS believes these numbers eclipse any previous live Internet broadcast, including the Space Shuttle Discovery’s landing, it said. CBS will provide free live streaming of games throughout the tournament.
More than 4 million people accessed CBS'S free streaming coverage of the NCAA basketball tournament over the weekend, CBS said. The firm said more than 14 live video streams were served the first 4 days of the tournament. CBS believes these numbers eclipse any previous live Internet broadcast, including a space shuttle landing, it said. CBS will provide free live streaming of games throughout the tournament.
U.S. Customs and Border Protection (CBP) has posted to its website a new document entitled "Supply Chain Security Best Practices Catalog: Customs-Trade Partnership Against Terrorism (C-TPAT)."
The World Customs Organization (WCO) has issued an amending supplement (No. 8, dated June 2005) to the Harmonized System (HS) Explanatory Notes (ENs). (Although not binding on U.S. Customs and Border Protection (CBP), the ENs are followed by CBP whenever possible.)
Inmarsat has been in ATC venture talks with wireless carriers, DBS operators, cable companies, telcos and satellite radio, CEO Andrew Sukawaty told investors in a 2005 earnings report. As L-band competitor Mobile Satellite Ventures (MSV) does, Inmarsat sees ATC as an avenue into advanced terrestrial wireless service or a WiMAX-based mobile broadband deployment, perhaps even internationally, Sukawaty said: “It could be a growth opportunity of some size for Inmarsat.” The London-based firm is intrigued by Ancillary Terrestrial Component (ATC) opportunities, but is being “bullish, but careful” about ATC deal-making, Sukawaty said. The firm is, however, working on a handheld product, he said.
On February 27, 2006, the European Commission (EC) issued proposed regulations to enhance supply chain security in order to provide greater protection for all European freight transport against possible terrorist attacks.
Telecom reform is possible if Senate Commerce Committee members can strike a deal on fixing the Universal Service Fund (USF), Chmn. Stevens (R-Alaska) said Tues. at a hearing on rural telecom. “We're close to getting some consensus that USF is going to survive; it’s going to be workable; it isn’t going to be a tax… and it’s going to be managed by the industries involved,” Stevens told reporters. He made clear USF shouldn’t come under Anti-Deficiency Act requirements that funds be in hand before agencies commit to spending them. Stevens said he expects to mark up a bill before Easter.